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SEO stands for search engine optimization: the practice of ensuring your website ranks high in search engine inquiries related to your industry. Achieving higher rankings can, in turn, help generate more traffic to your website and increase your sales. Sound good? You’d assume everyone would be doing it, then… Unfortunately, many businesses and organizations are…
Read MoreWhat Is SEO for Lawyers? What is SEO for lawyers? Search engine optimization (SEO) is a set of strategies, tools, and activities that help your website become more visible in search engines. Being more visible in searches ultimately means more high-quality traffic to your website. And this traffic (which is full of real people) can…
Read MoreResearch indicates that about 38 percent of people start out with the internet when they want advice about an attorney or legal services. If the information that person finds about you as a legal professional does not paint you in the best light, chances are, they will go with another option. Here lies the true importance…
Read MoreAbsolutely law firms have buyer personas. Are you marketing to your buyer personas? An example would be if a family law lawyer that represents only men during the divorce process. The first thing you would do is to target males within your marketing campaigns. Before we get too far into this, let’s look at what…
Read MoreFirst and foremost, you retain ownership of all digital products we create, with no contract. Web design is crucial to the success of any law firm, and the message of your business is reflected in the layout, colors, photos, videos, and details presented on your site. All elements of your website design have an effect…
Read MoreAny marketing company can say “Sure, Pay-Per-Click (PPC) works, send us your money”. How it performs is another question. Let’s discuss PPC And the value of research. With a “Smart Campaign,” other marketing firms often set your account, only to forget it. PPC is based on algorithms and is ever-changing. Simply put, Pay-Per-Click is an…
Read MoreIf you want your firm to succeed, you need a mobile friendly website design. Mobile devices have been so ingrained into our routines that consumers reflexively reach for their phones. So, what does the modern consumer want from your website? They want it to be fast, secure, immediately accessible from a mobile device, and full…
Read MoreManaging your data with predictive analytics helps with operational efficiencies, competitive benchmarking and other valuable insights. If you don’t have rigorous management of your data you are missing opportunities to gain a complete view of your client, online performance and trends. A part of our strategy is to fully understand your firm. After deep research…
Read MorePay-Per-Click Research Anyone can advertise on Google Ads, but not every advertisement yields results. The professionals at Lawyer Marketing Services understand an effective Pay-Per-Click (PPC) campaign begins well before ad creation. The first and most important consideration of any Google Ads campaign begins with optimized keyword research. According to Certified Google Ads Specialist Crystal Monroe, “Creating geo-targeted original ads with structured…
Read MoreGoogle algorithm was previously used to simply provide the answer internet users were searching for. Recently however, Google has updated its algorithm in an attempt to decipher the user intent in what is known as “The Journey”. This change comes with the evolution of digital technology. In a world that revolves around mobile technology, the user controls the path…
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