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3 Reasons Your Website Needs SEO

Posted on: December 4th, 2021

SEO stands for search engine optimization: the practice of ensuring your website ranks high in search engine inquiries related to your industry. Achieving higher rankings can, in turn, help generate more traffic to your website and increase your sales.

Sound good?

You’d assume everyone would be doing it, then…

Unfortunately, many businesses and organizations are unaware of SEO’s true power.

If you’ve been considering investing in SEO services but still aren’t sure you really need them, check out what’s ahead. Here are 3 key reasons why your website definitely needs SEO … like, yesterday.

1. It has nothing to do with ad space.

If you’re tired of dealing in ad space every time you want to up your marketing game, you’re not alone. The great thing about SEO is that it has nothing to do with ads.

You’re simply creating useful content that potential and current customers will be looking for. And in the process, you’re increasing your traffic and sales.

2. It gives you the content to build your brand.

SEO is all about content creation. In other words, SEO lives in content, and you need content in order to utilize an SEO strategy’s benefits.

Fortunately, creating lots of content can be useful for other reasons as well. Namely, it can help you develop your business’s brand — its personality and culture. This way, you get to determine your brand instead of waiting for others to determine it for you.

3. It perfectly positions you for sales.

Increased site traffic is almost always good. Still, if the “wrong” people (those who won’t ever be interested in buying from you) are visiting your website, what’s the point?

SEO tactics aim to get the “right” people (those who want to buy from you) to your website because they’re aimed at those individuals who were seeking you out in the first place through targeted searches.

Should You Invest in SEO Services?

If you’ve been looking for ways to increase your website traffic and sales (and what business isn’t?), SEO services are definitely something to consider.

While many company owners and managers figure they can get by without SEO or just perform SEO techniques themselves by including a few keywords in their copy every once in a while, this isn’t usually the case. What SEO’s success really comes down to is consistent content creation and strategy.

You need lots of content in order to be successful with SEO. Plus, you need the time, energy, and know-how necessary to target the right keywords and audiences. CEOs and managers simply don’t have time to do this, nor do tech workers or advertising staff.

What most companies need, therefore, is a dedicated SEO specialist or marketing team. Give us a call at Lawyer Marketing Services, Inc., and watch your website traffic grow.