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Content and SEO Optimization

Posted on: February 14th, 2020

The proper implementation of the science of Search Engine Optimization (SEO) helps keep your firm relevant, and is an investment into the future of your brand.  In order to rise to the top you need to know how to execute the plan to get there. Let the experienced SEO experts at Lawyer Marketing Services guide…

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Analytics: What You Need To Know

Posted on: February 14th, 2020

  More than ever, marketing businesses are being pressed to maximize effectiveness and optimize Return On Investment (ROI), and for good reason. Companies need to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. eXpect3 marketing analytics offers actionable insights, allowing you to continuously learn from the…

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Benefits Of Being Mobile Friendly

Posted on: February 13th, 2020

If you want your firm to succeed, you need a mobile friendly website design.  Mobile devices have been so ingrained into our routines that consumers reflexively reach for their phones. So, what does the modern consumer want from your website? They want it to be fast, secure, immediately accessible from a mobile device, and full…

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Predictive Analytics

Posted on: February 7th, 2020

Managing your data with predictive analytics helps with operational efficiencies, competitive benchmarking and other valuable insights. If you don’t have rigorous management of your data you are missing opportunities to gain a complete view of your client, online performance and trends. A part of our strategy is to fully understand your firm. After deep research…

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Buzzword: SEO

Posted on: January 28th, 2020

Remember when Search Engine Optimization (SEO) was a buzzword?  Many years ago only a handful of the population knew what it meant and even a smaller amount of people knew how to correctly apply it.  From companies promising you will get to the top of a search result to building websites to game the system,…

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Benefits Of An Optimized Social Media

Posted on: January 15th, 2020

Advances in technology have undeniably changed the world and the way we do business. Markets are driven by the masses through the power of the internet. Implementing an optimized Social Media Strategy will ensure to strengthen your firm brand by increasing your online visibility. This in turn will allow you to connect with your audience…

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Prioritizing Pay-Per-Click Optimization

Posted on: January 8th, 2020

Pay-Per-Click Research Anyone can advertise on Google Ads, but not every advertisement yields results. The professionals at Lawyer Marketing Services understand an effective Pay-Per-Click (PPC) campaign begins well before ad creation. The first and most important consideration of any Google Ads campaign begins with optimized keyword research. According to Certified Google Ads Specialist Crystal Monroe, “Creating geo-targeted original ads with structured…

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Google Journey Update

Posted on: December 30th, 2019

Google algorithm was previously used to simply provide the answer internet users were searching for. Recently however, Google has updated its algorithm in an attempt to decipher the user intent in what is known as “The Journey”. This change comes with the evolution of digital technology. In a world that revolves around mobile technology, the user controls the path…

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Help Your Law Firm Stand Out

Posted on: December 18th, 2019

Lawyer Marketing Services offers consulting services exclusively to help your law firm stand out. With clients from coast-to-coast we offer a decade of experience working with law firms on strategic plan formulation, review and implementation. Our in-house assessments are designed to align our strategist with the inner workings of your firm. This assessment is an…

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Niche Marketing For Lawyers

Posted on: December 14th, 2019

Lawyers who concentrate on prosperous niche marketing have work-life balance leaving them comfortable enough to take several weeks off from work. For example, operating within a niche motorcycle practice will provide both high-volume and high-value cases, offering a unique quality-of-lifestyle practice. Their niche is so well-defined that it becomes a dominating brand. These lawyers know…

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