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Should You Hire a Marketing Consultant?

Posted on: September 3rd, 2020

Should You Hire a Marketing Consultant? Should you hire a digital marketing consultant? This question is one that every business owner asks at one time or another. A Digital Marketing Consultant helps identify the most efficient ways of advertising or marketing a company’s products or services. Developing customized digital marketing strategies, suggesting improvements to current…

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Social Media is an Effective Marketing Tool

Posted on: August 15th, 2020

Across the Planet, There are More Than Three Billion Social Media Users. Social Media is an Effective Marketing Tool This one statistic alone explains why, without additional commentary, social media is an effective marketing tool. Beyond sheer exposure to the masses, there are several other benefits of social media marketing, as well. See higher levels…

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The Big Three Marketing Benefits of Google AdWords

Posted on: August 1st, 2020

It’s no secret that Google AdWords could be claimed as one of the best marketing tools for businesses both large and small. Check out some of the prime advantages of using Google AdWords to market your business. 1. Stay a step ahead of your competitors. No matter what kind of business it is that you…

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Marketing Benefits of Content

Posted on: July 13th, 2020

You’ve heard the old saying for a couple of decades now: “Content is king.” It’s true. While various marketing fads come and go, the benefits of content never disappear. Quality content takes an investment, but there’s much to gain by using content as part of your marketing strategy. Here’s a look at just a few…

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Valuable Content in Improving SEO

Posted on: July 9th, 2020

As search engines have become more sophisticated through the years, it has had a significant positive side-effect on the quality of content on the internet. Now, rather than having SEO “fooled” by overuse of keywords and phrases, search engines are far more likely to score sites that provide fresh, relevant, and valuable content higher in…

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Navigating Analytics Through COVID-19

Posted on: June 26th, 2020

Coronavirus (COVID-19) has taken the world by surprise and many businesses have been forced to close their doors. Other operational companies are also facing uncertainty during this fluid situation. This is the time to provide updates for your audience about any adjustments your firm has made to accommodate clientele.  Having relevant and new content on…

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The Value of SEO (Search Engine Optimization)

Posted on: June 19th, 2020

Proper Search Engine Optimization (SEO) implementation helps keep your firm relevant and is an investment in the future of your brand. Every Law Practice wants their website to rank as high as possible in Google. When SEO is properly performed and a site is well built it grows your following, builds your brand, and generates…

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Managing Social Media Through COVID-19

Posted on: June 12th, 2020

Managing Social Media Through COVID-19 A successful social media campaign will generate new leads and increase your revenue. By engaging with your audience on social media your firm can familiarize your audience with your brand while establishing a rapport with potential clientele. This provides a pathway to building a community around your business. Lawyers who drive traffic…

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Benefits of Ongoing Consulting

Posted on: May 25th, 2020

Marketing Consulting is an ongoing process and should never be a one-time meeting. Every law firm is differentiated by the team in the firm, local market, competition, and practice areas. Not all law firms need the same services, however, every law firm requires special attention. Too many firms waste time, money, and resources on advertising,…

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Adjusting Your Website to COVID-19

Posted on: May 20th, 2020

Coronavirus (COVID-19) has taken the world by surprise and many businesses have been forced to close their doors. Other operational companies are also facing uncertainty during this fluid situation. This is the time to provide updates for your audience about any adjustments your firm has made to accommodate clientele. Coronavirus has also created significant changes…

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