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Benefits of Ongoing Consulting

Posted on: May 25th, 2020

Marketing Consulting is an ongoing process and should never be a one-time meeting. Every law firm is differentiated by the team in the firm, local market, competition, and practice areas. Not all law firms need the same services, however, every law firm requires special attention. Too many firms waste time, money, and resources on advertising,…

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Adjusting Your Website to COVID-19

Posted on: May 20th, 2020

Coronavirus (COVID-19) has taken the world by surprise and many businesses have been forced to close their doors. Other operational companies are also facing uncertainty during this fluid situation. This is the time to provide updates for your audience about any adjustments your firm has made to accommodate clientele. Coronavirus has also created significant changes…

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Content & SEO

Posted on: May 18th, 2020

Content & SEO If you have a website, it’s likely you have spent a great deal of time and money to get it right. From the marketing aspect, the growth of a law firm relies solely on two factors. The steady flow of new clients and high value cases. Where your website shows up on…

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Make Your Website Work For You

Posted on: May 11th, 2020

First and foremost, you retain ownership of all digital products we create, with no contract. Web design is crucial to the success of any law firm, and the message of your business is reflected in the layout, colors, photos, videos, and details presented on your site. All elements of your website design have an effect…

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PPC And The Value Of Research

Posted on: May 4th, 2020

Any marketing company can say “Sure, Pay-Per-Click (PPC) works, send us your money”. How it performs is another question. Let’s discuss PPC And the value of research. With a “Smart Campaign,” other marketing firms often set your account, only to forget it. PPC is based on algorithms and is ever-changing. Simply put, Pay-Per-Click is an…

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The Importance of Security

Posted on: April 24th, 2020

If your website is out of security compliance it will directly affect your placement and your income.   At Lawyer Marketing Services we monitor daily the online standards and changes announced and implement required changes as soon as possible. This allows us to keep your law firm website in compliance providing your firm with the best…

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Why Attorneys Need Marketing

Posted on: April 17th, 2020

According to the Small Business Administration, it is recommended for businesses of all sizes to have a marketing plan. Beyond word-of-mouth referrals, the process for getting clients in your door can be complicated.  Marketing years ago was often simple. Having your name in the yellow pages, in the newspaper, and word-of-mouth were the most common…

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Branding and SEO

Posted on: April 10th, 2020

The foundation of your law firm is your brand. An effective branding campaign requires research and implementation. Proper Search Engine Optimization (SEO) implementation helps keep your firm relevant, and is an investment into the future of your brand. Every Law Practice wants their website to rank as high as possible in Google.  It is important…

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Analytics and Your Bottom Line

Posted on: April 3rd, 2020

More than ever, marketing organizations are being pressed to maximize effectiveness and optimize Return On Investment (ROI).  Law firms want to know their marketing spend is delivering bottom line results.  Lawyer Marketing Services accomplishes this by identifying, reaching, engaging and converting leads to new clients.  We also work with you in helping to retain those…

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You Down with PPC? (yeah you know me!)

Posted on: March 20th, 2020

Pay Per Click or PPC advertising is a great way to promote your law firm.  PPC is very targeted. Meaning that the people that are searching for your services will find you.  You will often see greater results with qualified leads coming to you, and a greater return on investment.  If your goal of your…

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