Research indicates that about 38 percent of people start out with the internet when they want advice about an attorney or legal services. If the information that person finds about you as a legal professional does not paint you in the best light, chances are, they will go with another option. Here lies the true importance of online reputation management.
From negative reviews and press to social media comments from less-than-satisfied clients, all of this can have an effect on your overall ability to attract clients. To counteract the occasional negative information or review, three facets of reputation management should be addressed.
According to some studies, more than 93 percent of consumers claim that reviews do influence their purchasing decisions. When it comes to a specialty service niche like the legal industry, you can be willing to bet those numbers are just as high. Even the most prolific and successful law offices can land the occasional negative review on sites like Yelp!, Avvo, or Google Business. Monitor your reviews, find out what people are saying, and register for the different review sites so you can make an effort to respond.
Believe it or not, it is actually relatively uncommon for people to leave negative reviews, so outweighing the bad with the good can be an effective form of reputation management. Make it simple for happy clients to leave a positive review of your services. Make sure your practice is listed on the typical review sites, and encourage clients to leave a review when they walk away from you pleased with the interaction.
If your law practice received a lot of negative press, make it a point to get the positive press out there. For example, if you do something good within the community or take part in a high-profile case, make sure press releases are distributed to the proper platforms for online publication.
Trustworthiness is of the utmost importance as a lawyer. Sometimes, making sure you achieve a positive reputation will be all about making sure you are portrayed in a trustworthy light. A few ideas:
Law firm marketing isn’t always easy, and reputation management can be time-consuming. If you need help with positioning your law firm in the best light, reach out to us at Lawyer Marketing Services for advice.