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SEO stands for search engine optimization: the practice of ensuring your website ranks high in search engine inquiries related to your industry. Achieving higher rankings can, in turn, help generate more traffic to your website and increase your sales. Sound good? You’d assume everyone would be doing it, then… Unfortunately, many businesses and organizations are…
Read MoreWhat Is SEO for Lawyers? What is SEO for lawyers? Search engine optimization (SEO) is a set of strategies, tools, and activities that help your website become more visible in search engines. Being more visible in searches ultimately means more high-quality traffic to your website. And this traffic (which is full of real people) can…
Read MoreAbsolutely law firms have buyer personas. Are you marketing to your buyer personas? An example would be if a family law lawyer that represents only men during the divorce process. The first thing you would do is to target males within your marketing campaigns. Before we get too far into this, let’s look at what…
Read MoreShould You Hire a Marketing Consultant? Should you hire a digital marketing consultant? This question is one that every business owner asks at one time or another. A Digital Marketing Consultant helps identify the most efficient ways of advertising or marketing a company’s products or services. Developing customized digital marketing strategies, suggesting improvements to current…
Read MoreAcross the Planet, There are More Than Three Billion Social Media Users. Social Media is an Effective Marketing Tool This one statistic alone explains why, without additional commentary, social media is an effective marketing tool. Beyond sheer exposure to the masses, there are several other benefits of social media marketing, as well. See higher levels…
Read MoreYou’ve heard the old saying for a couple of decades now: “Content is king.” It’s true. While various marketing fads come and go, the benefits of content never disappear. Quality content takes an investment, but there’s much to gain by using content as part of your marketing strategy. Here’s a look at just a few…
Read MoreAs search engines have become more sophisticated through the years, it has had a significant positive side-effect on the quality of content on the internet. Now, rather than having SEO “fooled” by overuse of keywords and phrases, search engines are far more likely to score sites that provide fresh, relevant, and valuable content higher in…
Read MoreContent & SEO If you have a website, it’s likely you have spent a great deal of time and money to get it right. From the marketing aspect, the growth of a law firm relies solely on two factors. The steady flow of new clients and high value cases. Where your website shows up on…
Read MoreAccording to the Small Business Administration, it is recommended for businesses of all sizes to have a marketing plan. Beyond word-of-mouth referrals, the process for getting clients in your door can be complicated. Marketing years ago was often simple. Having your name in the yellow pages, in the newspaper, and word-of-mouth were the most common…
Read MoreMore than ever, marketing organizations are being pressed to maximize effectiveness and optimize Return On Investment (ROI). Law firms want to know their marketing spend is delivering bottom line results. Lawyer Marketing Services accomplishes this by identifying, reaching, engaging and converting leads to new clients. We also work with you in helping to retain those…
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