According to the Small Business Administration, it is recommended for businesses of all sizes to have a marketing plan. Beyond word-of-mouth referrals, the process for getting clients in your door can be complicated. Marketing years ago was often simple. Having your name in the yellow pages, in the newspaper, and word-of-mouth were the most common ways to attract clients. In today’s digital and mobile age, there are countless marketing platforms and services to choose from. One thing is for sure, if you don’t have a marketing plan, you could be missing out on opportunities for your firm. So why do Attorneys need marketing?
Unless you have a lot of free time on your hands with your career and family obligations, it makes sense to let someone else handle your marketing needs. Too often attorneys that start out tend to wear many hats. From business and staff management, to accounting and marketing it does not take long for a work week to be full of duties. Not forgetting you have clients to take care of. However, entrusting your marketing to a third party can happen in stages. A great example of this is having a website built vs. building one yourself. A great website is often the foundation of your marketing plan, and can give you a lot of flexibility in the usage of your time. A good marketing company should have teams of people that assist you in saving time by marketing on your behalf.
You made it through law school, spent time in the courts, and have helped many clients along the way. As an expert, you know how to navigate the completed legal system, and have gained much knowledge during your journey. How will the public know about your accomplishments? How will you stand out from other attorneys in your city? Having a marketing campaign that targets your accomplishments and brings awareness about your firm will put you on the right path. Using your website to speak about your education, training, and major case wins along with using social media to keep your local audience updated can be used to highlight you as the expert in your practice areas.
With the internet, anyone can say anything about you, at any time, on any website. How do you know when someone says something positive, negative or worse, slanderous about you? Your reputation will precede you. And if you ignore your online reputation, it can negatively affect your business. How you respond to online reviews and comments about you will determine how people think about you and if they are willing to use your services. If managed properly, your online image and reputation can work to your benefit.
How do you know if your marketing plan is working? One of the best ways to tell if you have a good return on your marketing dollars.
The most expensive marketing implementation is wasted if new clients are not arriving in your office. Lawyer Marketing Services offers marketing solutions tailored to your specific needs. We are not the most expensive, and you don’t have to start with a huge budget. We want to grow with you.