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Analytics and Your Bottom Line

Posted on: April 3rd, 2020

More than ever, marketing organizations are being pressed to maximize effectiveness and optimize Return On Investment (ROI). 

Law firms want to know their marketing spend is delivering bottom line results.  Lawyer Marketing Services accomplishes this by identifying, reaching, engaging and converting leads to new clients.  We also work with you in helping to retain those new clients. Our reporting offers actionable insights and we are continuously learning from the online user in order to make smarter decisions that will improve your results.

Improve Attribution

Analytics identify which marketing efforts drive conversions and sales so they can focus their efforts on the channels and campaigns that deliver results. We are able to enable incremental attribution across multiple channels such as search, display, social media, and email. Each touch point is analyzed and credited, giving marketers deep insight into which channels are performing. This enables more precise allocation of resources, ultimately leading to improved return on marketing investment. Opportunities can also be found by analyzing substitute industries. Knowing where your competitors are spending money can allow you to focus on a specific niche in your industry.

Identify New Opportunities

Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business. Identifying consumer segments that share common characteristics is important in predictive marketing. These characteristics can be “hard” variables such as age, gender, place of residence, educational level, occupation and level of income or “soft” variables such as lifestyle, attitude, values ​​and purchasing motivations. 

Improve Customer Service

Having access to the right analytics can be of high value for your company. Being able to define your clientele and optimize your customer engagement will improve your client retention and loyalty. Having clientele who are satisfied will only solidify your business as a leader in your industry. 

The metrics provided by Lawyer Marketing Services provides the optimal opportunity to discuss your brand goals, break down complex topics and barriers, including campaign results and progress. Our metrics offer insights and suggest action-oriented next steps. We aim is to consistently provide marketing strategies founded on personalization, with authenticity, and transparency as cornerstones to our analytics. Contact Lawyer Marketing Services today for a Complimentary Marketing Audit.