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Research indicates that about 38 percent of people start out with the internet when they want advice about an attorney or legal services. If the information that person finds about you as a legal professional does not paint you in the best light, chances are, they will go with another option. Here lies the true importance…
Read MoreYou’ve heard the old saying for a couple of decades now: “Content is king.” It’s true. While various marketing fads come and go, the benefits of content never disappear. Quality content takes an investment, but there’s much to gain by using content as part of your marketing strategy. Here’s a look at just a few…
Read MoreAny marketing company can say “Sure, Pay-Per-Click (PPC) works, send us your money”. How it performs is another question. Let’s discuss PPC And the value of research. With a “Smart Campaign,” other marketing firms often set your account, only to forget it. PPC is based on algorithms and is ever-changing. Simply put, Pay-Per-Click is an…
Read MoreAccording to the Small Business Administration, it is recommended for businesses of all sizes to have a marketing plan. Beyond word-of-mouth referrals, the process for getting clients in your door can be complicated. Marketing years ago was often simple. Having your name in the yellow pages, in the newspaper, and word-of-mouth were the most common…
Read MoreThe proper implementation of Search Engine Optimization (SEO) helps keep your firm relevant, and is an investment into the future of your brand. In order to rise to the top you need to know how to execute the plan to get there. Let the experienced SEO experts at Lawyer Marketing Services guide you through the…
Read MoreShowcase Your Firm With A Social Media Presence A profound tool to your law firm’s online marketing strategy is social media implementation. Law firms that serve the general public have ample experience in serving and supporting people during times of crisis. You do this in person, with your clients on a regular basis. Social media…
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