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Content and SEO Optimization

Posted on: February 14th, 2020

The proper implementation of the science of Search Engine Optimization (SEO) helps keep your firm relevant, and is an investment into the future of your brand.  In order to rise to the top you need to know how to execute the plan to get there. Let the experienced SEO experts at Lawyer Marketing Services guide you through the process. When SEO is properly performed and a site is well built it grows your following, builds your brand and generates leads. SEO is vital and valuable because of its overall ROI. Having relevant and new content on your website will provide value to your visitors.  When a website visitor finds an article or blog on your site, you enable them to make an informed decision about whether or not they will use your services. By keeping outdated information off your website through always adding fresh content you help establish your law firm as an expert in the local community. Being relevant means that you are intentionally providing the right kind of information and leaving non-relevant content off of your site. By offering this information, you are enabling the web user to optimize the experience of their journey to finding a lawyer.

SEO Is An Organic Process

Unlike other strategies which yield instant results, SEO is a long-term organic process. This multi-tiered strategy revolves around your audience, keywords, relevant content, and optimization. 

Audience

It is beneficial to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you. Otherwise, they may land on one of the many other pages on the Search Engine Results Page (SERP’s).  

Keywords

Because keywords are foundational for all your other SEO efforts, it’s well worth the time and investment to ensure your SEO keywords are highly relevant to your audience and effectively organized for action.

Relevant Content

When SEO is properly performed and a site is well built it grows your following, builds your brand and generates leads. SEO is vital and valuable because of its overall ROI. Having relevant and new content on your website will provide value to your visitors. 

Optimization

Having an Optimized SEO Strategy will guarantee your website ranks higher in Google Search. This strategy should encompass:

If you are looking to change the way you do content on your website, Contact Us!  We know what it takes to reach the right clients with the right content, and our Team of Content Copywriters are ready to cultivate the content capable of attracting and retaining new clientele. Our American based company, was founded in 2009, and serves law firms from coast to coast. Our U.S. based Team is comprised of expert web design and developers, Search Engine Optimization “SEO” & data specialists, content writers, Google AdWords Specialists, social media specialists, and reputation managers. According to Marketing Operations Manager Crystal Monroe, “As digital marketing evolves through technological advances our assiduous Teams commit to the continual learning of marketing practices and consumer rules implemented by the Fair Trade Commission.”

Contact Lawyer Marketing Services to schedule a free website audit and consultation.