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What Is SEO for Lawyers? What is SEO for lawyers? Search engine optimization (SEO) is a set of strategies, tools, and activities that help your website become more visible in search engines. Being more visible in searches ultimately means more high-quality traffic to your website. And this traffic (which is full of real people) can…
Read MoreAbsolutely law firms have buyer personas. Are you marketing to your buyer personas? An example would be if a family law lawyer that represents only men during the divorce process. The first thing you would do is to target males within your marketing campaigns. Before we get too far into this, let’s look at what…
Read MoreAcross the Planet, There are More Than Three Billion Social Media Users. Social Media is an Effective Marketing Tool This one statistic alone explains why, without additional commentary, social media is an effective marketing tool. Beyond sheer exposure to the masses, there are several other benefits of social media marketing, as well. See higher levels…
Read MoreYou’ve heard the old saying for a couple of decades now: “Content is king.” It’s true. While various marketing fads come and go, the benefits of content never disappear. Quality content takes an investment, but there’s much to gain by using content as part of your marketing strategy. Here’s a look at just a few…
Read MoreAs search engines have become more sophisticated through the years, it has had a significant positive side-effect on the quality of content on the internet. Now, rather than having SEO “fooled” by overuse of keywords and phrases, search engines are far more likely to score sites that provide fresh, relevant, and valuable content higher in…
Read MoreCoronavirus (COVID-19) has taken the world by surprise and many businesses have been forced to close their doors. Other operational companies are also facing uncertainty during this fluid situation. This is the time to provide updates for your audience about any adjustments your firm has made to accommodate clientele. Having relevant and new content on…
Read MoreProper Search Engine Optimization (SEO) implementation helps keep your firm relevant and is an investment in the future of your brand. Every Law Practice wants their website to rank as high as possible in Google. When SEO is properly performed and a site is well built it grows your following, builds your brand, and generates…
Read MoreMarketing Consulting is an ongoing process and should never be a one-time meeting. Every law firm is differentiated by the team in the firm, local market, competition, and practice areas. Not all law firms need the same services, however, every law firm requires special attention. Too many firms waste time, money, and resources on advertising,…
Read MoreCoronavirus (COVID-19) has taken the world by surprise and many businesses have been forced to close their doors. Other operational companies are also facing uncertainty during this fluid situation. This is the time to provide updates for your audience about any adjustments your firm has made to accommodate clientele. Coronavirus has also created significant changes…
Read MoreContent & SEO If you have a website, it’s likely you have spent a great deal of time and money to get it right. From the marketing aspect, the growth of a law firm relies solely on two factors. The steady flow of new clients and high value cases. Where your website shows up on…
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