Marketing Consulting is an ongoing process and should never be a one-time meeting.
Every law firm is differentiated by the team in the firm, local market, competition, and practice areas. Not all law firms need the same services, however, every law firm requires special attention. Too many firms waste time, money, and resources on advertising, content, and services without a cohesive, carefully planned marketing strategy. From the onset, a great marketing strategy requires a deep dive into target audiences and their behaviors. A solid, thorough strategy will also include competitor analysis, trackable goals for all campaigns, and ongoing re-optimization.
Consultations are vital to a law firm before implementing any strategy. Important factors to discuss during a consultation include:
Choose a key performance indicator (KPI) to measure the success/failure of that goal.
Find a strategy that will help you reach that goal
Pick a goal that is specific and can be well defined
Marketing your law firm in 2020 is all about being where potential clients are looking for you and standing out above the rest.
To help attract referrals, it’s important to build up your reputation by promoting and marketing your legal expertise and showcasing your thought leadership. Write articles and blogs for publication in prominent legal and trade publications, and on websites read by lawyers, clients, and potential clients and referral sources. Become actively involved in prospective clients’ trade and community organizations – look for opportunities to network and speak in front of these groups to try to generate new business/referrals.
Another key to a successful marketing strategy involves honing in on specific niche areas such as “construction-related injuries” and “business formation law.
Aside from personal referrals, a firms’ website generates the majority of new prospective clients. This is achieved through a multi-tiered marketing strategy which includes:
At Lawyer Marketing Services, we understand your firm requires a unique partnership with Lawyer Marketing Services in order to address specific opportunities and goals.
According to Marketing Operations Manager Crystal Monroe, “Every client requires a unique partnership with eXpect3 Digital Media Agency to address specific challenges, opportunities, and goals. Our data strategists build on the reliable foundation of strategy, implementation, and optimization.” Are you ready to see if your website and current marketing strategy is living up to its full potential?