The Value of SEO (Search Engine Optimization)

Posted on: June 19th, 2020

Proper Search Engine Optimization (SEO) implementation helps keep your firm relevant and is an investment in the future of your brand. Every Law Practice wants their website to rank as high as possible in Google. When SEO is properly performed and a site is well built it grows your following, builds your brand, and generates leads. SEO is vital and valuable because of its overall ROI.  It is important to keep your online presence fresh and relevant as information on the internet is ever-changing. 

Having relevant and new content on your website will provide value to your visitors.  When a website visitor finds an article or blog on your site, you enable them to make an informed decision about whether or not they will use your services. By keeping outdated information off your website through always adding fresh content you help establish your law firm as an expert in the local community. Being relevant means that you are intentionally providing the right kind of information and leaving non-relevant content off of your site. By offering this information, you are enabling the web user to optimize the experience of their journey to finding a lawyer.

SEO takes proprietorship for Google traffic, regardless of which SERP components it originates from.

To be focused on the realm of zero position SERPs, SEO Strategists must arrange a wide range of various SEO sources to command Position Zero on Page One of Google. Which includes the following:

• Long-tailed keywords, which trigger feature snippets above short-tailed keywords. The advantages of long-tailed keywords include an increase of substantial targeted traffic, higher conversion rates, 
• Paragraphs are the most popular of all “featured snippets” out of tables, lists, and paragraphs.
• SEO your website to the Top Ten of Google placement to dramatically increase your odds of being or firm being “featured as a snippet”.

Our U.S. based team is composed of expert web designers and developers, Search Engine Optimization “SEO” & data specialists, content writers, Google AdWords Specialists, social media specialists, and reputation managers. According to Marketing Operations Manager Crystal Monroe, “As digital marketing evolves through technological advances our assiduous Teams commit to the continual learning of marketing practices and consumer rules implemented by the Fair Trade Commission.”

Contact Lawyer Marketing Services to schedule a free website audit and consultation.