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It’s no secret that Google AdWords could be claimed as one of the best marketing tools for businesses both large and small. Check out some of the prime advantages of using Google AdWords to market your business. 1. Stay a step ahead of your competitors. No matter what kind of business it is that you…
Read MoreAny marketing company can say “Sure, Pay-Per-Click (PPC) works, send us your money”. How it performs is another question. Let’s discuss PPC And the value of research. With a “Smart Campaign,” other marketing firms often set your account, only to forget it. PPC is based on algorithms and is ever-changing. Simply put, Pay-Per-Click is an…
Read MorePay Per Click or PPC advertising is a great way to promote your law firm. PPC is very targeted. Meaning that the people that are searching for your services will find you. You will often see greater results with qualified leads coming to you, and a greater return on investment. If your goal of your…
Read MoreGoogle algorithm was previously used to simply provide the answer internet users were searching for. Recently however, Google has updated its algorithm in an attempt to decipher the user intent in what is known as “The Journey”. This change comes with the evolution of digital technology. In a world that revolves around mobile technology, the user controls the path…
Read MoreThe Yellow Pages was a very cost effective way to advertise your firm decides ago. It was cheaper than television or radio, and established your firm in your city. The internet has changed everything. No longer can you just have a website or an email address to compete in today’s advertising world. Pay Per Click…
Read MoreA majority of lawyers only take definitive cases based on specific circumstances. Meanwhile, others focus only on niche areas of law. This can make it more difficult for clients to find you, especially with the limited demographic targeting capabilities Google has made available to advertisers on the search network. Other marketing agencies are going after…
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