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Analytics

Navigating Analytics Through COVID-19

Posted on: June 26th, 2020

Coronavirus (COVID-19) has taken the world by surprise and many businesses have been forced to close their doors. Other operational companies are also facing uncertainty during this fluid situation. This is the time to provide updates for your audience about any adjustments your firm has made to accommodate clientele.  Having relevant and new content on…

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Branding and SEO

Posted on: April 10th, 2020

The foundation of your law firm is your brand. An effective branding campaign requires research and implementation. Proper Search Engine Optimization (SEO) implementation helps keep your firm relevant, and is an investment into the future of your brand. Every Law Practice wants their website to rank as high as possible in Google.  It is important…

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Analytics and Your Bottom Line

Posted on: April 3rd, 2020

More than ever, marketing organizations are being pressed to maximize effectiveness and optimize Return On Investment (ROI).  Law firms want to know their marketing spend is delivering bottom line results.  Lawyer Marketing Services accomplishes this by identifying, reaching, engaging and converting leads to new clients.  We also work with you in helping to retain those…

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Analytics: What You Need To Know

Posted on: February 14th, 2020

  More than ever, marketing businesses are being pressed to maximize effectiveness and optimize Return On Investment (ROI), and for good reason. Companies need to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. eXpect3 marketing analytics offers actionable insights, allowing you to continuously learn from the…

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Predictive Analytics

Posted on: February 7th, 2020

Managing your data with predictive analytics helps with operational efficiencies, competitive benchmarking and other valuable insights. If you don’t have rigorous management of your data you are missing opportunities to gain a complete view of your client, online performance and trends. A part of our strategy is to fully understand your firm. After deep research…

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Google Journey Update

Posted on: December 30th, 2019

Google algorithm was previously used to simply provide the answer internet users were searching for. Recently however, Google has updated its algorithm in an attempt to decipher the user intent in what is known as “The Journey”. This change comes with the evolution of digital technology. In a world that revolves around mobile technology, the user controls the path…

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Analytics: Metrics Matter

Posted on: October 11th, 2019

More than ever, marketing organizations are being pressed to maximize effectiveness and optimize Return Of Investment (ROI), and for good reason. Law firms want to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. Our reporting offers actionable insights, and we are continuously learning from the website…

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