Branding and SEO

Posted on: April 10th, 2020

The foundation of your law firm is your brand.

An effective branding campaign requires research and implementation. Proper Search Engine Optimization (SEO) implementation helps keep your firm relevant, and is an investment into the future of your brand. Every Law Practice wants their website to rank as high as possible in Google.  It is important to keep your online presence fresh and relevant as information on the internet is ever changing. 

• Content: When SEO is properly performed and a site is well built it grows your following, builds your brand and generates leads. SEO is vital and valuable because of its overall ROI. Having relevant and new content on your website will provide value to your visitors.  When a website visitor finds an article or blog on your site, you enable them to make an informed decision about whether or not they will use your services. By keeping outdated information off your website through always adding fresh content you help establish your law firm as an expert in the local community. It’s not enough just to overload your website with content. By having relevant content, you are able to provide useful information to anyone who is searching for answers to their questions. Being relevant means that you are intentionally providing the right kind of information and leaving non-relevant content off of your site. By offering this information, you are enabling the web user to optimize the experience of their journey to finding a lawyer.

• Design: Web design is crucial to the success of any law firm, and the message of your business is reflected in the layout, colors, photos, videos, and details presented on your site. All elements of your website design have an effect on how people interact with your firm. Your website is the first impression and a  reflection of your core values. In most cases, a law firm’s website design is the first influencer towards building client trust. Your professionalism and authority as an attorney must be conveyed through your firm’s website. Allow our designers to create a custom website reflective of your proficiency, integrity, and ability to achieve winning results.

• Branding: The foundation of your law firm is your brand. Proper branding will showcase your expertise, mission and values.  A robust brand results in strong brand reception, influence, and confidence with current and potential clientele. A full branding process will help you develop your brand’s positioning, tone of voice, personality, and brand message. Don’t be fooled into thinking branding is optional. Every firm has a brand, whether you want it or not, and your brand impacts everything you do.

A busy law firm does not have time to properly maintain their online presence even though it is as important during the busy times because it can level out the slow times.

Allow Lawyer Marketing Services to be your marketing arm. Allow us to do the busy work that helps to maintain your reputation and brand. At LMS we always provide the analytics to support our strategies. Our extensive performance tracking is provided monthly/quarterly to our clients through comprehensive reporting. Our data focuses on all of the key performance indicators such as keyword ranking, organic sessions, landing page performance, conversion rate, bounce rate and many other key performance indicators (KPI’s).

Contact Lawyer Marketing Services today for your complementary marketing audit.