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You’ve heard the old saying for a couple of decades now: “Content is king.” It’s true. While various marketing fads come and go, the benefits of content never disappear. Quality content takes an investment, but there’s much to gain by using content as part of your marketing strategy. Here’s a look at just a few…
Read MoreAs search engines have become more sophisticated through the years, it has had a significant positive side-effect on the quality of content on the internet. Now, rather than having SEO “fooled” by overuse of keywords and phrases, search engines are far more likely to score sites that provide fresh, relevant, and valuable content higher in…
Read MoreMarketing Consulting is an ongoing process and should never be a one-time meeting. Every law firm is differentiated by the team in the firm, local market, competition, and practice areas. Not all law firms need the same services, however, every law firm requires special attention. Too many firms waste time, money, and resources on advertising,…
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