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Any marketing company can say “Sure, Pay-Per-Click (PPC) works, send us your money”. How it performs is another question. Let’s discuss PPC And the value of research. With a “Smart Campaign,” other marketing firms often set your account, only to forget it. PPC is based on algorithms and is ever-changing. Simply put, Pay-Per-Click is an…
Read MorePay-Per-Click Research Anyone can advertise on Google Ads, but not every advertisement yields results. The professionals at Lawyer Marketing Services understand an effective Pay-Per-Click (PPC) campaign begins well before ad creation. The first and most important consideration of any Google Ads campaign begins with optimized keyword research. According to Certified Google Ads Specialist Crystal Monroe, “Creating geo-targeted original ads with structured…
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