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Absolutely law firms have buyer personas. Are you marketing to your buyer personas? An example would be if a family law lawyer that represents only men during the divorce process. The first thing you would do is to target males within your marketing campaigns. Before we get too far into this, let’s look at what…
Read MoreThe proper implementation of Search Engine Optimization (SEO) helps keep your firm relevant, and is an investment into the future of your brand. In order to rise to the top you need to know how to execute the plan to get there. Let the experienced SEO experts at Lawyer Marketing Services guide you through the…
Read MoreNew to Lawyer Marketing? Or perhaps you’ve been in practice and would like to expand your knowledge in the area? A decade ago law firm clientele was often by referral and word of mouth. Through the evolution of the technological era, digital marketing became a necessity. Your marketing efforts will only succeed with a plan. …
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