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Dodd & Henry

Dodd & Henry Launches New Website

The Attorneys at Dodd & Henry Trial Lawyers desired to broaden their practice to include personal injury law. Knowing the high-competition within the practice area, our Team at Lawyer Marketing Services, Inc established a results driven personal injury marketing strategy. Beginning with a new website we crafted a SEO and Content Package. We then included Social Media Management and Google AdWords. Through the positive results provided by our analytics Dodd & Henry can see exactly where their successes are.

Services Provided


Never templates or recycled websites. Having a Custom Website allows Dodd & Henry to establish a solid foundation to grow their online marketing for the personal injury side of the law firm. Our Design and Development Teams are able to make sure each website is built for prospective changes. Since launching the new web success has been four times greater than anticipated. A Custom Website from Lawyer Marketing Services is the first step to setting yourself up for success.

Ad Words

Traffic to a newly launched website takes time to grow organically. However Dodd & Henry needed to drive traffic and create brand awareness now. With a modest budget in place our PPC Team did just that. Our Google Certified AdWords Specialists continue to provide ROI and growth-focused services that entail strategy, analysis, and optimization of this campaign from click-to-click. Having a dedicated team of Google Certified AdWords Specialist allows Dodd & Henry to discover opportunities for growth on a daily basis.


Having access to the data behind your marketing is critical. We provide Dodd & Henry the data to maximize effectiveness and optimize Return Of Investment (ROI). Our customized reporting offers actionable insights, including bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. After launching the website from scratch, our reporting offers actionable insights. With these we continuously learn from the website user, in order to make smarter decisions and improve the firm results.

Social Media

Having a performance driven Social Media can be fundamental to adding new customers and increasing your revenue, but can also be a challenge when starting from scratch. While other law firms may “buy” likes and shares, growing a Social Media Channel takes a specialized approach. We are in the process of organically expanding the Dodd & Henry online footprint through the announcements of community engagement, as well as, CLE Training opportunities via Social Media.


Dodd & Henry acknowledges the importance of having a customized SEO Package. Starting with a non-existing url and website allows our designers and developers to build the SEO from the ground up. As we developed the website, we implemented a strategic process that focuses on emphasizing the optimization efforts of this local brick-and-mortar law firm. Content, on-page optimizations, and link building all with a focused, localized intent are part of these ongoing process. Through our winning strategies this website shows up on the first page of Google!

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