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Why is Social Media Important to a Law Firm?

Posted on: October 23rd, 2019

Social Media Marketing is a profound tool at your firm’s disposal, that attorney’s often overlook. 

Everyday a vast majority of the population relies on social media for more than the latest news and trends. No law firm can afford to ignore the potential and pervasiveness that proper social media management offers. Your law firm can not afford to lose its “appeal” in this demanding marketing space. 

Be aware that some “unofficial” accounts may have been generated for your firm automatically. Taking control of your online presence is a necessity. Multiple media platforms are an ideal way to share your firm news about awards, case victories, and new hires. The number of attorneys employing social media is rapidly growing, however, without an optimized social media strategy, time and effort can be wasted. 

Through proper implementation of a social media strategy your firm can engage with your audience, generate leads, and establish a voice for your brand. 

Social media in the legal industry is popular, and is a visual representation of your law firm. With every pin, post, tweet, and share you highlight your brand. Attorneys can influence social media to become a thought leader. In turn, a journalist may call on you for quotes and interviews. Another benefit social media creates for your firm is approachability. Connecting with potential clientele is essential in the legal industry where communication is key. Social media recommendations are studied just as carefully as Google or Yelp reviews. Right this moment potential clientele are searching for a law firm. An active presence on social media will provide the public exposure needed for your firm to gain an advantage over your competitors. 

Social media management for any law firm can be tedious, and requires a multi-level approach. Lawyer Marketing Services offers the most competitive Social Media Management pricing in the industry. Our experts implement and optimize strategies that cultivates and grows your brand.

As with all of our reporting we pride ourself on transparency. We provide a monthly in-depth Social Media Management Report detailing the growth and progress of your social media campaign. Additionally, meetings can be scheduled weekly, bi-weekly, or monthly to discuss these reports. Let our Social Media Management Team take the guesswork out of Social Media as we shape your digital presence.