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Niche Marketing For Lawyers

Posted on: December 14th, 2019

Lawyers who concentrate on prosperous niche marketing have work-life balance leaving them comfortable enough to take several weeks off from work.

For example, operating within a niche motorcycle practice will provide both high-volume and high-value cases, offering a unique quality-of-lifestyle practice. Their niche is so well-defined that it becomes a dominating brand. These lawyers know that their niche practice is bringing in new cases while they are away on vacation, in meetings, or in the courtroom. Lawyer Marketing Services helps lawyers bring a majority of all the available cases to your firm producing greater returns on your capital investments as well as your valuable time. Examples of niche marketing include: 

A prospective client wants to be reassured that the attorney they ultimately contact is best suited for their particular situation. The most important components that affect the messaging of your website includes:

  1. Useful: Your content should be original and fulfill a need.

  2. Usable: Website must be easy to use.

  3. Desirable: Image, identity, brand, and other design elements are used to evoke emotion and appreciation.

  4. Findable: Content needs to be navigable and locatable onsite and offsite.

  5. Accessible: Content needs to be accessible to those who choose to view it.

  6. Credible: Users must trust and believe what you tell them.

Niche marketing requires you identify which specific target market will benefit as a result of your services, and then tailor your overall marketing strategy to their habits and preferences. An effective niche marketing campaign includes the above aspects and will propel your firm as an expert in your respective practice area. Ask the following questions:

Next, review your answers for inconsistencies. For example, if you’re a criminal defense lawyer that wants to be approachable, but your website is written in a formal tone with legalese, there’s a conflicting brand. Reconciling these inconsistencies is vital before attempting to build your brand concept. Aligning your business objectives, clientele perspective, and brand is critical to your firm’s success. 

At Lawyer Marketing Services our reporting provides actionable insights offering a complete view of your clientele, online performance, and trends. Contact us today for your complimentary Marketing Audit.