I Just Started My Law Firm. Now What?

Posted on: September 1st, 2019

New to Lawyer Marketing? 

Or perhaps you’ve been in practice and would like to expand your knowledge in the area? A decade ago law firm clientele was often by referral and word of mouth. Through the evolution of the technological era, digital marketing became a necessity. Your marketing efforts will only succeed with a plan.  Websites, Branding, SEO and Social Media should be included in your marketing plan. Lawyer Marketing Services is happy to offer this complimentary guide providing the first necessary marketing steps required to make your firm advance in your specific practice area. 

The foundation to your law firm is your branding, and starts with your website and security. 

Proper branding will showcase your expertise, your mission, and your values. Often a potential clients first introduction to your firm is through your website. This is the first impression and a definitive reflection of your brand. It should reflect your authority, professionalism, while relaying needed information to the viewer. Keep in mind, if your website is out of compliance it will negatively directly affect your placement and income. Invest in a website that is encrypted and offers secure communication between browser and server. Offering a secure, mobile friendly, and aesthetically pleasing design, will build clientele trust and confidence in your firm.

In direct correlation with your website is Search Engine Optimization (SEO). 

Every company wants their website to rank as highly as possible on Google. It’s important to keep your online presence fresh and relevant, as things on the internet are ever changing. The biggest mistake professionals make is having a website built, only to ignore it. SEO provides methods to promote your website, grow your following, build your brand, and generate leads. One of the most valuable aspects of SEO is content. Having up to date information added to your website regularly is one step guaranteed to increase your online visibility.

Another crucial aspect to a successful marketing campaign is Pay Per Click (PPC). 

Thousands of potential clients are searching for a law firm, and if you’re not investing in PPC, then your firm is missing out on clients. Through PPC you firm will show ads locally. Through proper management of your campaign you can yield a substantial Return Of Investment (ROI). Remember, top competitors in your practice area are investing in PPC to reach the clientele you’re missing. 

Social Media is a beneficial reputation and marketing tool that is often overlooked.

Today a social media marketing strategy is a profound tool at your firm’s disposal. Everyday a vast majority of the population relies on social media for more than the latest news and trends. Taking control of your online presence is a necessity, and what better way to do so than through social media. Multiple media platforms are an ideal way to share your firm news about awards, case victories, and new hires. The number of attorney’s employing social media is rapidly growing, however, without an optimized social media strategy, time and effort can be wasted.

Having a performance driven Social Media can be fundamental to adding new customers and increasing your revenue.

If you aren’t active on social media you are missing wonderful opportunities to retain new clientele, create relationships with your most loyal clients, grow brand awareness, and increase your website traffic. Through execution of an effective strategy your firm will increase your brand recognition leading to higher conversion rates and profits. 

These four steps are the most important needed to propel your marketing efforts in the right direction. If you would like to focus your attention solely on your practice area contact Lawyer Marketing Services. Let our Team create and implement an innovative and winning strategy for your firm.