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More than ever, marketing businesses are being pressed to maximize effectiveness and optimize Return On Investment (ROI), and for good reason. Companies need to know their marketing spend is delivering bottom-line results by identifying, reaching, engaging, converting, and retaining more customers. eXpect3 marketing analytics offers actionable insights, allowing you to continuously learn from the website user, in order to make smarter decisions and improve your business results.
Marketing has become a digital enterprise, and predictive analytics is one of its principal tools. Going back to data mining, as publishers gather more and more data about their visitors, it’ll enable them to serve up more and more relevant advertising. Imagine being able to target people based on the articles that they’ve read or based on a lookalike audience of your ideal reader. Predictive analytics provides your firm with this capability.
Performance analytics is the analysis of your companies performance indicators, such as Return On Investment (ROI) and other Key Performance Indicators (KPIs), what causes them to increase or decrease, and how your business can improve and maximize performance. By analyzing key performance metrics, decision makers can clearly see where performance is lacking and how to make decisions to improve in certain areas.
Analytics provide insight into where your competitors are succeeding, so you can learn from those successes. They also show you where your competitors failed, so you can avoid the same mistakes. Even better they show you where your competitors haven’t gone yet so you can claim new territory. While gaining a competitive advantage is harder than ever before; maintaining that advantage in digital marketing has never been more challenging. Having access to comprehensive analytics will help your company stay one step ahead.
It is vital to every industry that reports and reporting become a core part of your day to day marketing operations and workflows. According to Marketing Operations Manager Crystal Monroe, “Every client requires a unique partnership with eXpect3 Digital Media Agency to address specific challenges, opportunities, and goals. Our data strategists build on the reliable foundation of strategy, implementation, and optimization.” Are you ready to see if your website and current marketing strategy is living up to its full potential?