Why Your Law Firm Needs a Social Media Presence
When you resolve a case for a client, you could find yourself facing a lull in billable hours if you don’t have new clients waiting for your services. Referrals from past clients, marketing campaigns, and having an informative and user-friendly website all help to bring in new clients.
As important as these sources of exposure are for your law firm, have you ever stopped to consider that a presence on social media is equally important? If not, we urge you to establish accounts for your law firm on Facebook, Twitter, and all other major social media platforms today.
A Strong Social Media Presence Helps Your Law Firm Establish Trust
The more potential clients can learn about your law firm online, the more likely it is they will follow through to schedule an initial consultation. Here are just a few ways you can draw new clients to your law firm just by maintaining accounts on top social media platforms:
- Provide helpful and useful information for your audience without expecting anything in return. Regular in-depth blog posts on various legal topics are just one example.
- Always respond to people who leave comments or ask questions, even when they post negative remarks. Deleting anything potentially negative robs your law firm of the opportunity to show how you work with people to resolve issues. Taking this approach also promotes distrust because people are unlikely to believe that no one ever has a negative word to say about your law firm or its services.
- Having a lot of followers on social media inspires trust and encourages new people to follow your pages as well.
Greater Visibility and Opportunity for Clients to Reach You
For some people, social media is the only place they go to get news and look for new service providers. You don’t want to miss out on potential leads because your law firm only has a website. High visibility on social media also provides people with an alternative way to reach your law firm for more information.
Establishing social media accounts and connecting with people online takes time, but the results are well worth the effort required. As most law firms don’t have the time to spend on social media, we take care of it all for you. Give us a call at Lawyer Marketing Services, (918) 409-2101.