News & Updates

How Can You Brand Your Law Firm?

What Is Branding? Branding is the establishment of your law firm’s name, reputation, image, and overall presentation through marketing strategy. It’s how you differentiate from your competition and it can be defined as the heart and soul of your law firm marketing strategy. Most companies often use logos, colors, slogans, taglines, sound bites, music, a spokesperson, and …

2017-06-14

Why Is Social Media Important To A Law Firm?

What Is Social Media? Social Media is a group of tools and social platforms that allow people, groups, and businesses to connect with one another and exchange information. In today’s culture, social media is used as a virtual community to communicate regarding some of the latest news, trends, and topics. Why Is Social Media Important …

2017-06-14

Benefits To Good Web Design

Ask yourself, “If I came to my own website, would it cause me to want to buy my law services?” Web design is crucial to the success of any law firm. Believe it or not, but the look and design of your website actually matters and has an impact on your clients. Subconsciously, the message of your …

2017-06-14

Law Firm Branding 101: People Buy What They Trust

No one in their right mind is going to spend valuable money guessing or hoping they get a great lawyer. Only careless or nieve people do this. People are like machines in the fact that they will buy only what they understand and then trust. And once they find a lawyer they trust, that law …

2017-04-28

The Power of Content Marketing

Knowledge is power. Have you ever heard this before? In today’s law firm marketing world, your content is crucial. Content showcases expertise. Content tells a story. Content conveys brand personality. Content informs the client before a purchase. Content converts a questionable lead to a sold out client. Most of all, content will help you tell …

2017-04-19

I Just Started My Law Firm. Now What?

If you’re reading this, you may be a “rookie” to lawyer marketing. Or perhaps, you’ve had your law practice for a few years and you’re just a bit curious on learning something more. In either case, this blog can help you think through the first necessary steps to starting some general lawyer marketing for your …

2017-04-01