Products

Search Engine Optimization

Lawyer Search Engine Optimization

Lawyers get calls everyday from companies and individuals that say they can put them on the first page of a Google Search or that their company has a special relationship with Google.

A law firm should be cautious of anyone who makes promises about getting your law practice on the first page of Google. Google’s reputation is based on providing the best results for their customer. There is no partiality based on relationship.

An essential part of any lawyer website is Search Engine Optimization (SEO)

Regrettably, not everyone who says they can optimize a website actually knows how. SEO is one of those areas that vary from one industry to the next. SEO practices are similar but key words and phrases that are specific to a law firm must be implemented. It is important that law firms pick a company that is familiar with the legal community in order to maximize search engine optimization.

So what is SEO for lawyers and in what way will it help my legal website?

Websites have two types of SEO. The first type is internal search engine optimization and the second is external search engine optimization. Below are further explanations of both.

Internal search engine optimization is the ability to optimize your website by placing the proper key words and content on your site in the proper locations. Internal SEO also insures your law firm website is built to maximize on search engine spiders and proper indexing. SEO should implement every detail required to insure your website design and content maximize your visibility in the search engines.
External search engine optimization is the ability to move traffic to your website by insuring the search engines find your website through different means on the Internet. It can include press releases, legal inbound links, law firm blogging, key word optimization, search engine marketing and many more.

Lawyer Marketing Services, Inc., has the talent and ability to successfully provide your law firm websites with the correct search engine optimization. You can trust Lawyer Marketing Services to properly implement our lawyer search engine optimization on your site. This will result in achieving the best return on investment. Contact us today for a free lawyer website analysis.