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Print Advertising for Attorneys
As with any advertising, print advertising should not only represent the branding of your law firm but also be placed in a location that can best reach your potential customer. Print advertising can come in different forms such as flyers, magazine ads, newspaper ads, billboards, etc. Print advertising is one of the marketing mediums that should be tested before signing long term agreements even if you have to pay more up front.
Magazine and newspaper ads for lawyers
Magazines can reach a broad audience and leave multiple impressions on an individual, but careful consideration has to be taken on what type of audience is actually reading the magazine. Spending money for a nice half page ad in your state magazine can reach a broad audience but it limits you to very little real estate to provide a full message. It does however allow you to impress your law firm branding and image upon the potential client and allow you to point them to your law firm website for more information. The preparation of your ad is as important as selecting the proper placement.
Lawyer billboard advertising
Billboards are an intrusive means of advertising and very effective because of it. A law firm can reach hundreds of thousands of people through billboard advertising. It is more important than ever to provide a consistent message, image and proper branding of your law firm all in one billboard. Choosing the right billboard company is as important as the billboard itself as some flexibility on behalf of the company can be required. The surgical approach to marketing should be taken with billboards. Reaching a specific audience with a specific need is suggested for best results.
Law firm flyers communicate a law firms capabilities
Flyers are an easy way to communicate a law firm’s capabilities to its clients. Some clients use multiple law firms for different needs only because they did not realize their favorite law firm could provide all of their needed services. For instance a law firm that provides divorce services could communicate that they also provide bankruptcy and business law services. Many law firms have built a solid practice by starting out providing family legal services and then marketing to their existing client base their full practice capabilities. Flyers are one way to communicate that capability and law firm newsletters are another.
Lawyer Marketing Services, Inc. can assist in your print advertising campaign. Contact Lawyer Marketing Services, Inc. today for a print advertising free consultation.