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Increase Website Traffic and Gain New Clients with Online Lawyer Video Marketing

Video marketing for lawyers has become a major way of increasing traffic and gaining clients over the past couple of years. It is safe to say that video is still in its infancy on the Internet. The number three search engine in 2009 was YouTube. So why is law firm video so effective? Video moved websites from a two dimensional sales tool to a three dimensional tool. Video allows potential clients to gain more information than simply reading words on a page. Viewing a video, they can now see a lawyer’s mannerisms, confidence and compassion. Law firms that have video observe up to a 25% increase in their traffic and more importantly, if properly optimized, they experience a 25% increase in the amount of inbound e-mails and phone calls.

Lawyer Video Marketing – Is it the right investment?

If you do a few searches on YouTube or any of the other 350 video websites on the Internet you will see that some lawyers choose to video tape themselves with a home camera, while others choose to hire professionals to produce their video. First impressions play a key role when a potential client is watching your video. Video production can range in price from $1,000 to $5,000 a video. A well-produced $1,000 video can bring the same amount of visibility as a $5,000 video production as long as both are put together professionally. Another consideration for video production is to ensure that all content on the video complies with state law.

Law Firm Video Optimization – Extremely powerful if done right.

The key to a successful video on your site is the optimization of the video. Video optimization is very similar to website optimization in that it should be specific to the legal industry. Marketing firms familiar with the legal industry will be able to optimize a law firm video with much more success. Video optimization includes both internal and external optimization. Internal optimization of video implements the key words and phrases necessary for an attorney to present on the video. Internal optimization of video should also consider website optimization of the written script. External optimization includes placing the video in the best tactical locations for success and the ability to drive traffic to your law firm video through other means.

Contact Lawyer Marketing Services, Inc., today for a free law firm video consultation.