- Law Firm Branding
- Law Firm Consulting
- Legal Press Release
- Attorney TV Advertising
- Marketing Planning and Implementation
- Legal Website Design
- Website Design Consulting
- Search Engine Optimization
- Search Engine Marketing
- Online Video Marketing
- Legal Law Live Chat
- Findlaw, LexisNexis (lawyers.com), Yellow Pages site move
- Attorney Lead Generation
- Add 5 pages to your website and see the difference it makes.
- Google Maps For Law Firms
Marketing Planning and Implementation
For Law Firms to Have a Proper Web Presence, They Need Marketing, Planning and Implementation
Law firm marketing and strategic planning is essential in today’s technological world. The days of an attorney hanging up a shingle and getting referrals because of a great reputation are long gone. In today’s world, an attorney straight out of school with a marketing plan and good business sense can get more clients than the 100 year old law firm down the street.
A properly planned marketing strategy will provide a law firm with a consistent flow of clients. Too many attorneys were affected by the economical down turn of 2009. The law firms who had a well-planned marketing strategy had growth trends during that time. The key to capitalizing on events is having the flexibility to shift quickly and take advantage of the changing times. This is what can bring you business. As an example, several law firms added bankruptcy as a practice area during 2008 and 2009 because it was a profitable area of law. A properly placed marketing strategy will take all things into consideration when looking at maximizing potential.
Attorneys who fail to plan simply plan to fail. Lawyers are best at practicing law. For a law firm to service, it is vital to to ensure there is a plan in place to market their practice.
Proper Website Marketing Strategy for Law Firms includes the following very important strategic points:
- External factors that can affect future business
- Changes in technology
- Properly placed advertising dollars
- Legal community networking strategies
- Lawyer referral development
- Return on investment
- Traditional advertising methods
- Non-traditional advertising methods
- Law firm branding
- Reputation management
- Staff training
- External communication
- Monitoring return on investment (ROI)
- Many more
At Lawyer Marketing Services, Inc. we take a holistic approach to planning a marketing strategy for law firms. It is important to consider the desires, direction and goals of the law firm when planning their strategies. Lawyer Marketing Services, Inc. understands every law firm is different and the approach to marketing should be different as well. Contact Lawyer Marketing Services, Inc., today for a free consultation.