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Legal Website Design

What is Involved in Creating a Law Firm Web Site?

Legal Web Site Design has Become an Art Form In and Of Itself. That’s Why You Need to Hire Our Experts!

Legal Website Design or Law Firm Websites have become an art form of their own. Lawyers are inundated with companies saying they can build websites and put them on the first page of Google.

The truth is no one can make that promise and keep that promise without maintaining the legal website for an ongoing period of time.

Legal Websites are much like any other site but four things have to be considered while building a proper law firm website.

Design of the site – The look of the site is not all there is to the design. Search Engines have to be able to easily maneuver their spiders through a site. Most web developers block that from happening without even realizing it. Proper code is the first essential part of a well-designed site. Sometimes all of the flash and fancy site design mechanics can actually ruin your chances of people finding you. Carefully pick a legal web development company to design your site.
Content – The content on a legal site is very important. An attorney has to remember that the content is written for the search engines and to convince an individual to make contact once they find the site. Not only is the proper content important but also the optimization of that content, meaning where it is placed, whether or not it is bolded etc. The Google Algorithm takes all of those details into consideration.
Visibility of the site – There are a lot of attorneys who have paid thousands of dollars and have gorgeous sites that will never show up in the search engines. There are two ways to make a site visible and both are equally important. First, a well-designed site with proper content is called internal optimization. Second, external optimization needs to be a continuing process in which traffic is driven to your site by articles, inbound links, press releases, directories and many other ways.
Maintenance of the site – The days of building a legal website and leaving it alone are long gone. Now it is important to maintain a level of interest in your law firm website. This can be accomplished through Blogs, Automated Blogs, Social Media, Content Writing, Newsletters and a number of other ways.

The thing to know most about websites is that all of those things above need to be taken care of while considering your competition. There is no way you can compete with your 5 page website when someone else has a well built website with 25 pages. Each community is different and some attorneys can get away with 5 pages of general practice content but those law firms are starting to get less business.

A new trend is for a law firm to have multiple legal websites with each one concentrating on a particular practice area. The cost to build and maintain those sites will cost much more than having one site but those who take the risk are now reaping the reward.

Contact Lawyer Marketing Services, Inc., to inquire about our legal website design packages.