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How to Social Media for Attorneys
Social media for Attorneys
You hear a lot about social media and how it can help your law firm but no one really explains some of the important things to know about your social media campaign. I think everyone is clear that simply setting up a twitter account or Facebook does not mean that your social media campaign is in full swing. Below are some things you should know when launching your own social media campaign.
2. Keep your post short and to the point
3. Include graphics or pictures
4. include multiple means of social media
Post on a regular basis
With a number of friends on Facebook and twitter you have to be consistent in the way that you post your messages. Remember if you post in the morning your friends that get on even an hour later will not see your post unless they go to your friend page and unless they are motivated what will make them do that? So post two or three times a day and change up your message a bit so that you don’t bore your readers but keep it enough the same that you end up communicating your message. A blog post once a day or three to four times a week is fine but Facebook and Twitter need more attention.
Keep your post short and to the point
A blog post can be a little lengthier but a tweet or Facebook message should be less than 80 characters if possible. Messages that are 80 characters or less actually have over 25% more views. People love the microwave information, quick and to the point.
Include graphics and pictures
People generally open messages with pictures more often than simple text based messages. Add pictures in your post even if it is a free picture from a free stock photo site. Pictures draw more attention. To remain classy as an attorney of course you should stay away from the skimpy skin showing photos even though those may get more attention.
Include multiple means of social media
Even though Facebook and Twitter are the more popular social media there are others that do quite well in the search engines and you may want to think about at least putting up a profile on those accounts. Those of you who have a G-mail account or G-mail for business which I use, should definitely set up the Google Plus profile as it shows up very well in the search engines when someone searches your name. Bar associations who have their own local social media would be a great way to pick up some additional links to your website.
Remember above all else communicate a good message about your law firm and always leave a link back to your site even if it is to an internal page that is relevant to what you are writing about. These inbound links will prove to be valuable as you build your media presence. If you need help or have questions let us help you market with excellence.