Lawyer marketing services, Kevin you and your gang brought a new dynamic to the Tulsa market. It use to be pay to play you’d have to put your money into those phonebooks, thousands and thousands of dollars. Maybe you’d catch somebody maybe you don’t. Lawyer Marketing Services changed that dynamic because now we participate to be in the game. We are getting direct contact we are focusing more on intentional contact with perspective clients at a much more reduced rate then what we ever did through traditional pay to play advertising. Its different because Lawyer Marketing Services allows us a method to develop relationships with people not just fishing for people but looking for ways to develop relationships with people that we never had particularly at that price before in the history of this industry as long as I have been a lawyer.