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Attorneys Showing Up In Google

Attorneys Showing Up In Google

What does it take to show up in Google?  That question is asked by millions of lawyers every day.   It is true that if you show up on the first page of a Google search your chances of getting business are much greater than if you are on the fifth page of a particular Google Search.  Below are a few things attorneys should understand when spending their money on their Internet presence.

All Pay Per Click and Google Map locations combined get less than 25% of the clicks when people are viewing a Google search page.  You have to ask who is clicking on your law firm link if you have a Pay Per Click campaign.  Competitors like to click on your link for two reasons.  One, they know you are being charged and two, they want to know more about you.  So, of the 25% that do click on these advertisements, it would be a great study to know how many are actually non-buying customers.

Where you show up on the first page is very important.  Below are 4 locations of a Google page.

Attorney Pay Per Click Advertising – Top Of Page

It is important to know that attorney Pay Per Click campaigns are some of the most expensive campaigns you can purchase.  The price can also fluctuate by practice area and I am sure most lawyers know that personal injury is one of the most expensive campaigns you can purchase.

Lawyer Pay Per Click Advertising – Side Of Page

The same is true for the advertising you see on the right side of a Google page.  The percentage of click through traffic does not matter if you are at the top of the Google pay per click or the side.  Neither of these locations have more than 25% average click through performance.

Law Firms Showing Up In – Google Maps

How does a Lawyer show up in the top seven listing in Google Maps?  First of all Google Maps are free.  You should never pay to show up in Google Maps.  Too often I hear of attorneys paying money every month to show up at the top of the maps.  It is so much more important to put your money into your website so that it will show up in the natural results than it is to pay for the top of the map listing.  The process of being listed in the map section is similar to showing up in the natural results.  A key word study should be performed and all of the Google Map features should be utilized.

Attorneys Showing Up In – The Natural Results Of A Search Engine

It is always recommended, if you have a limited budget, to put your money into building an effective website.  A properly built website will show up in the natural results.  75% of the click through traffic to websites comes from those sites that show up in the natural results.  If your site only shows up when you type your law firm name in the search then you are missing all of those potential clients who do not know who you are.   Learn more on the page “How Can An Attorney Show Up In Google”