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Marketing tips for attorneys

Attorney Referral and Law Firm Consulting

Referral development is one key to success for lawyers. Some law firms are able to operate by referral only business. The number of law firms able to do this today is much smaller than those who use to do it 20 years ago.  A number of mechanisms need to be in place in order to build a proper referral network.

Attorney Website and Referrals

Long gone are the days of a potential client simply calling a law firm based on a referral. Technology today is in place to allow a potential client to research each referral before making a call. The chance of a client calling without research in today’s world is slim to none. It is too easy to research a law firm from a phone, computer or library.  Most clients are doing some type of research on a law firm before they make a call or send e-mail. If your law firm is not found through the Internet, by potential clients who do not know who you are, then you are missing out on potential business. A website is the hub for all marketing as potential clients hear of your firm from print, television, radio, etc. They are going to research the Internet to learn more about you. The better your Internet presence is the more clients you will receive.

Lawyers Pass Business to Lawyers They Trust

In order to build up your referral base from other lawyers they have to trust you. Trust is built through time and confidence. Basically, when you say you will do something, do it. Be organized and meet your deadlines when doing anything with and for other attorneys. Show courtesy to other attorneys by returning their phone calls promptly and providing the needed information. All of these practices can assist in building your referral base.

Lawyer Marketing Services, Inc can assist your law firm in setting up the appropriate mechanisms for your referral network. Contact LMS today to schedule a free consultation.